Tonight, President Obama will give his fifth State of the Union Address to Congress. Viewing it will be a country eager to put the worst economic crisis since the Great Depression behind it. While the president lays out his vision on everything from creating more jobs to tackling the nation's deficit, reforming our broken immigration laws and modest gun-safety measures, it's likely that his opponents will simply dust off old talking points by reclothing them.

Eric Cantor, the No. 2 leader in the House of Representatives, is seeking to rebrand the entire Republican Party.

Cantor has often played 'bad cop" to Speaker John Boehner's 'good cop." (Recall the debt limit talks when he replaced Boehner and earned a rebuke from Obama.)

Indeed, Cantor is not the only member of the Republican Party leadership attempting to repackage the party's message.

Sen. Marco Rubio of Florida is taking the party's lead on immigration and will officially deliver its rebuttal to President Obama's address to the nation. Meanwhile, Republican guru Karl Rove has announced a multimillion-dollar media offensive designed to do battle with tea party candidates in Republican primaries. Fox News, ever in step with the Republican leadership, purged itself of sharply partisan commentators Sarah Palin and Dick Morris.

The Republican 'Hispanic Leadership Network," co-chaired by Jeb Bush, is working to change the party's public language on immigration. It sent congressional Republicans a memo urging them to be 'tonally sensitive" when talking about immigration: 'Do acknowledge that 'Our current immigration system is broken and we need to fix it.' ... Don't begin with 'We are against amnesty.' ... When addressing securing our borders ... Don't use phrases like 'send them all back', 'electric fence,' (or) 'build a wall along the entire border.'"

It's always good when people seek to reform themselves, including Democrats. I applaud Jeb Bush's efforts to introduce civility to public discussion about immigration. Yet, reform is about soul-searching, re-evaluation and genuine change. Alas, there's not too much about genuine change in all these efforts.

At the 2013 Republican retreat, held in Williamsburg, Va., just before the inauguration, it was widely reported that congressional Republicans agreed that their policies were fine, but they needed to change their 'message."

Cantor apparently has been chosen to take the lead. He is tweaking policy around the edges, and is using a softer, gentler approach. But nothing has basically, fundamentally, changed.

Speaking before the American Enterprise Institute, a center-right research think tank, Cantor said: 'Our solutions will be based on the conservative principles of self-reliance, faith in the individual, trust in the family and accountability in government. ... Our goal: To ensure every American has a fair shot at earning their success and achieving their dreams."

Cynics might call Cantor's words platitudes. I call them values. In fact, they're values every American likely shares: self-reliance, faith in the individual, trust in the family and accountability in government. I endorse them all. So has Obama. But beware: These universal American values are being used to piggyback the same old divisive programs of the recent Republican past.

When will the Republican establishment engage in real reform? They need to move to the center-right, at least, and to open the party to becoming more tolerant of the diversity taking shape in our society. New clothing on the same old policies won't work.

Donna Brazile is a senior Democratic strategist, a political commentator and contributor to CNN and ABC News.

(1) comment

rwgill

I would like to why only conservatives are "divisive" when it comes to American values? Why do Republicans need to come to the center? After all, it is conservative Republicans who are wanting to hold true to the values that made this country great. Faith in God first and foremost, then self-reliance, faith in family, and strength in communities who stand up and help each other in need.

Why don't the liberal Democrats make the concession to move toward the right and restore traditional values?

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