Yak Packs

Yak Social's "Yak packs" provide essentials for homeless people. 

Photo contributed by Stephanie Hadley

COOS BAY — A social media advertising startup has found its home in Coos Bay.

Yak Social founders Stephanie Hadley, Paul Clem and Seth Marchant said they chose a startup in the area because they want to make an impact on the community.

The group started the Yak Social two years ago, after working for the same marketing company in Portland.

“We always thought that we could do a better job. We didn’t really feel like those companies cared too much about their employees or their customers,” Marchant said, “We just eventually just decided that it was time for us to go off on our own and we did so as a team.”

Yak Social focuses on Facebook advertising for small to medium sized businesses and gets clients through outbound calls that span as far as the East Coast.

“It’s really a full-time job to manage and run a Facebook advertising campaign and hiring a company like ours, like ourselves, you’re not paying the same prices you would to pay an employee to do it for you,” Marchant said.

Since its inception, the company has worked with more than 1,100 clients.

“So we could’ve done this anywhere. We could’ve done it in Portland, we could’ve chosen another rural community,” Hadley said, “But really it’s to make an impact here.”

The company works with Oregon Coast Community Action, and the organization is part of the reason the business ended up in Coos Bay.

Hadley said she knows ORCCA’s development director Sara Stephens.

“At the end of the day, Sara (Stephens) sold us on the fact that there was a significant need for jobs here that paid a higher wage,” Hadley said.

Yak Social moved into it’s a larger downtown office in May.

Marchant said culture is really important to them as well. Some of that culture involves philanthropy.

For example, Employees also hand out “yak packs,” which are filled with essentials for people that are homeless.

“We all share this, where we want to give back and it’s a feel-good thing and everybody walks out with a smile on their face,” Hadley said.

And they’re hiring.

“We have a great staff, we have really good people and we’re looking for more of them,” Hadley said.

Reach Saphara Harrell at (541) 269-1222 ext. 239 or by email at saphara.harrell@theworldlink.com

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