Can you believe the momentous movie "Smokey and the Bandit", which introduced us to the Pontiac Trans Am, is 40 years old this year? In 1979, it spurred Trans Am sales of more than 150,000 cars. For over 25 years following that movie, I collected articles, pictures and books on the T.A. I watched its styles and horsepower change. Finally, I found a late model in perfect shape, low miles and a great price. To everyone’s surprise, I bought it. At long last, a dream realized.
Over the years, your Chamber has been the source of many dreams realized. The Tourism Committee began with a focus to extend the seasons people come to visit us. They also believed tourism could become a significant part of our local economy. Their success has proved them right. Leadership Coos was formed to educate community members to the many facets of our area. It also had a goal to help produce the next set of community leaders. Today you find its graduates leading local business, government and agencies. Last year the Marketing and Communication Committee was re-energized and re-focused. It ensured our website was up to date and a timely source of information for our members and the community. Social media use was expanded by growing our Facebook presence, while working on other ways to get our information out rapidly to the community. They also developed an effective ad co-op plan for Chamber members with a cable provider.
So, who will be the next “Marketing and Communication”, the new dream realized, of this Chamber year? Our community has many needs and opportunities that you, as a chamber member, can make happen.
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Timm Slater is executive director of the Bay Area Chamber of Commerce. For more information on your Chamber, email us at firstname.lastname@example.org.