World logo_black

FLORENCE — “Historically sunny weather, comfortable temps, a bowl of delicious local clam chowder, and a glass of Oregon wine. That’s what this weekend is all about,” says Bettina Hannigan, executive director of the Florence Area Chamber of Commerce.

New to the event this year is a concert on Saturday night. Legendary Brazilian jazz percussionist Airto Moreira and his world-renowned six-piece band will play the Florence Events Center at 7 p.m. In addition, the Chamber is bringing back the Great Glass Float Giveaway — a three-day treasure hunt — for which participants can pick up passports at the Chamber’s Visitor Center, 290 US Highway 101, on Friday and Saturday and win one of 30 beautiful glass floats.

“Imagine, a weekend of amazing wine, hearty chowder, and truly world-class jazz. Can you see why we call this place Oregon’s Coastal Playground?” Hannigan asks.

Saturday, Oct. 7, features the annual wine walk from 2-5 p.m. Pick up your wine passport and commemorative glass for $5 and tasting tickets for $1 each at Waterfront Wine Store, 1300 Bay Street, to sample wines from 10 different Oregon wineries. Wine Trail participants must prove they are 21 or over.

Saturday night features Moreira’s concert. Casual listeners and jazz enthusiasts alike will recognize Moreira’s work. He is a pioneer in jazz fusion and world music, contributed to major movie soundtracks, and has collaborated with a long list of iconic players such as Miles Davis, Chick Corea, Cannonball Adderly, Quincy Jones, Herbie Hancock, Carlos Santana, Weather Report, and Chicago. Tickets are $30 and available at or by calling 541-997-1994.

Sunday, Oct. 8, is the chowder trail from noon-4 p.m. Pick up your ballot and map for $5 at Gazebo Park on Bay Street. There will be upwards of 10 locally-made chowders all around Old Town.

Get tips on free stuff and fun ideas delivered weekly to your inbox

“Two lodgings, The River House Inn and The Old Town Inn, both within walking distance of the festivities and highly rated on TripAdvisor, are offering inclusive package rates with a Saturday night stay,” adds Hannigan.

From Friday afternoon through Sunday afternoon participants can venture in and out of the myriad shops and galleries in Old Town, and select locations around town, in search of about 30 hidden glass floats “hidden in plain sight.” Once spotted, entrants can tell the proprietor where they spotted it and have their passport validated and receive a ticket for Sunday afternoon’s drawing. The more you find, the better your chance of taking one home.

For more information on participating in the seventh annual Wine & Chowder Trail weekend, call the Florence Area Chamber of Commerce at 541-997-3128 or visit