The biggest reach. The most powerful tools.

The World newspaper leads the region in exposure, and we offer a wide variety of tools across all screens - desktop, mobile, and tablet - to help drive customers to your business. Discover what we can do for you.

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Creative Specs

Gravity ad

Ad unit completely takes over the reader's device.

Appears once per reader per day.

Gravity Ad Specs

Desktop specs

  • 1260x840
  • Animated, video, or static
  • Max file size: 150kb
  • Accepted file format: jpg, png, gif, mov, mp4, flv, mpeg, mpg, avi
  • Animation / Video cannot exceed 10 seconds

Mobile specs

  • 480x840
  • Static only
  • Max file size: 80kb
  • Accepted file format: gif, jpg, png

Pencil ad

Ad unit runs at the top of our website.

Opens automatically on first page load per day per reader.

Pencil Ad Specs

Desktop specs

Collapsed state

  • 1170x50
  • Static only
  • Max file size: 40kb
  • Accepted file format: jpg, png, gif
  • 100px gap on right reserved for expand / close button (part of our template -don't include in your submitted creative)

Expanded state

  • 1170x300
  • Static only
  • Max file size: 100kb
  • Accepted file format: gif, jpg, png

Optional wrapper specs

  • 500x800[x2]
  • Static only
  • Max file size: 100kb
  • Accepted file format: gif, jpg, png
  • Submitted as two files:
    • One anchors to the left side of the browser window
    • One anchors to the right side of the browser window
  • Content is sometimes not visibile to the reader, depending on their device resolution

Mobile specs

Collapsed state

  • 480x50
  • Static only
  • Max file size: 40kb
  • Accepted file format: jpg, png, gif
  • 50px gap on right reserved for expand / close button (part of our template -don't include in your submitted creative)

Expanded state

  • 480x250
  • Static only
  • Max file size: 40kb
  • Accepted file format: gif, jpg, png

Billboard

Large banner running the full width of the page.

Billboard Ad Specs

Desktop specs

  • 970x250
  • Animated or static
  • Max file size: 100kb
  • Accepted file format: jpg, png, gif, html

Mobile specs

  • 320x50
  • Animated or static
  • Max file size: 40kb
  • Accepted file format: jpg, png, gif, html

Floating Bar

Ad unit rests at the bottom of the reader's screen

Follows the reader down the page as they scroll.

Floating Bar Ad Specs

Desktop

  • 1170x70
  • Static only
  • Max file size: 100kb
  • File format: gif, jpg, png

Mobile

  • 480x50
  • Static only
  • Max file size: 60kb

Interstitial

Ad covers page content upon page load.

Appears once per reader per day.

Interstitial Ad Specs

Desktop specs

  • 640x480
  • Animated, video, or static
  • Max file size: 100kb
  • Accepted file format: jpg, png, gif, mov, mp4, flv, mpeg, mpg, avi

Mobile specs

  • 300x250
  • Static only
  • Max file size: 40kb
  • Accepted file format: gif, jpg, png

Leaderboard

Runs at the top of every page.

Leaderboard Ad Specs

Desktop specs

  • 728x90
  • Animated or static
  • Max file size: 50kb
  • Accepted file format: jpg, png, gif, html

Mobile specs

  • 320x50
  • Animated or Static
  • Max file size: 40kb
  • Accepted file format: gif, jpg, png

Medium Rectangle

Runs on every page.

Medium Rectangle Ad Specs

Desktop specs

  • 300x250
  • Animated, video, or static
  • Max file size: 50kb
  • Accepted file format: jpg, png, gif, html, mov, mp4, flv, mpeg, mpg, avi
  • Video cannot exceed 30 seconds

Mobile specs

  • 300x250
  • Static only
  • Max file size: 40kb
  • Accepted file format: jpg, png, gif, html

Halfpage

Runs on every page.

Halfpage Ad Specs

Desktop specs

  • 300x600
  • Animated, video, or static
  • Max file size: 60kb
  • Accepted file format: jpg, png, gif, html, mov, mp4, flv, mpeg, mpg, avi
  • Video cannot exceed 30 seconds

Mobile specs

  • 300x600
  • Static only
  • Max file size: 60kb
  • Accepted file format: jpg, png, gif, html

Sidekick

Expandable ad pushes page content leftward to reveal larger banner.

Sidekick Ad Specs

Desktop specs

Initial banner

  • 300x250 or 300x600
  • Animated or static
  • Max file size: 100kb
  • Accepted file format: jpg, png, gif

Expanded banner

  • 850x700
  • Animated or static
  • Max file size: 150kb
  • Accepted file format: jpg, png, gif

Mobile specs

No expansion
  • 300x250 or 300x600
  • Animated or static
  • Max file size: 100kb
  • Accepted file format: jpg, png, gif

Gallery sponsor

Insert your message into our most popular content.

Ad appears periodically within each slideshow.

inView Video

Runs within the article itself.

Ad unit waits to begin playing until the reader has scrolled to the video's in-page location.

In-View Video Ad Specs

Desktop only

  • 640x400 or 400x300
  • Video cannot exceed 30 seconds
  • Accepted file format: mov, wmv, mp4, flv, mpeg, mpg and avi
    • Alternatively, you may supply a YouTube url

Admail

Deliver your message straight to their inbox.

Admail Ad Specs

  • 600x2600 (max)
  • Static only
  • Max file size: 300kb
  • Accepted file format: jpg, png, gif, html
  • Will be loaded and deployed via our template.
    • Do not include your own header / footer
    • Do not include an unsubscribe link

You can call us anytime at 541-266-6004, or reach out via email and one of our reps will contact you!